Jung von Matt SPREE won the pitch for ZEISS and developed their first B2C global campaign in 2023. I was responsible for the production of the entire campaign around the comms idea “Nobody Sees Like You”.
We shot not only an entire life, but also a documentary about Dustin O’Halloran - a launch campaign that had 460m impressions, a +35% in Brand Awareness for ZEISS, and a +163% search volume for the brand.
We worked with Builders Club to create a CGI Genome, a 3D element to visualise their products for website builds, social and digital assets.
The result: hundreds of social assets with different brand and product focuses, ready and adaptable to be utilised across all markets. Some examples:
